Job No. 152604
- Job Title:
- Marketing and Communications Manager
- Employer:
-
University of Michigan-Ann Arbor
- Location:
-
Ann Arbor , MI
- Posting Date:
- 28-Mar-2024
- Description:
-
Summary
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross HERE.
This role is hybrid with on-site expectations in Ann Arbor, MI. There will be occasional work during early mornings, nights, or weekends. You may travel domestically. For a full job description, see link here. For questions about this role, email talent.acquisition@umich.edu.
Purpose:
The Marketing & Communications (MarComm) Manager is responsible for the Institute's strategic marketing, branding, and communications efforts for both internal constituents (students, alumni, and U-M units) and external audiences (prospective students, community members, partners, media and other entrepreneurship thought leaders).You will partner with the Executive Director and Managing Director to develop and implement a marketing and communications strategy that engages the Institute's community and broader partners. Given available expertise and budget, the MarcComm Manager may implement the responsibilities themselves, use internal resources as available, and/or oversee external vendors. You will work with the Marketing and Data Reporting Analyst to benefit from data-based marketing insights. You will report to the Managing Director.
Why Work at Michigan?
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous time off (Vacation, Holidays, Season Days)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Responsibilities*
Strategy Development: 50%
Manage the Institute's marketing and communications strategy.
Strengthen the Institute's brand and position and ensure it leverages our assets, distinguishing us from competitors.
Manage the Institute's Public Relations campaign.
Meet with staff, faculty, and important members of the entrepreneurial community to ensure an understanding of the Institute's goals and messaging.
Develop marketing plans for each of the Institute's programs.
Represent the Institute at campus-wide MarComm meetings.
Strategy Execution: 50%
Produce all publications including annual reports and newsletters.
Create blog posts and other content for social media platforms.
Create all marketing and promotional materials, including designing graphics and managing website updates.
Develop messaging for use by Institute staff, faculty, and other U-M units, and conduct staff training.
Create templates (e.g. PowerPoint, letterhead).
Manage logo updates to keep up with U-M guidelines.
Write and coordinate press releases for multiple programs.
Required Qualifications*
Bachelor's degree in relevant field.
At least five years of relevant progressive work experience in marketing, communications, or a combination of education and experience required.
Demonstrated experience with social media platforms.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Proficient in WordPress, Mailchimp, and Adobe Illustrator.
- Contact information:
- University of Michigan-Ann Arbor
- Ann Arbor, MI 48109
- United States
- Employer's Website:
-
Visit Employer's website